call to action

Crafting the Perfect Call-to-Action for Your Residential Services Site

If you’re a business owner in the residential services space—think construction, plumbing, and electrical work—you know how important it is to have an effective call-to-action (CTA) on your website. A CTA is simply a prompt that encourages users to take a certain action, like calling your business or booking an appointment online. The key is …

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