Marketing ROI Calculator

ROI Calculator

See what marketing could return for your business

Adjust the inputs to match your numbers. Get a realistic projection of what a structured B2B marketing program could deliver.

1 Your industry Prefills realistic defaults
2 Your numbers Drag the sliders
Monthly marketing budget$3,000
What you'd invest monthly in marketing (ads, content, tools, agency)
$500$25,000
Average deal size$15,000
Revenue from a typical closed customer
$1,000$100,000
Close rate15.0%
What % of qualified leads become customers
2%50%
Cost per lead$150
Average cost to acquire a marketing-qualified lead
$10$500
Current monthly leads (organic)20
Leads you already get without paid marketing
0100
Average sales cycle4 months
How long from first touch to closed deal
1 month18 months
3 Your projected results Updates in real-time
Return on investment
500%
For every $1 invested, you get $6.00 back
Annual revenue
$540K
projected from marketing
Net profit
$504K
after marketing spend
Revenue uplift
$180K
vs. doing nothing
Payback period
1.2 mo
to recoup monthly spend
Annual comparison
Current revenue (organic only)$360K
Projected revenue (with investment)$540K
Marketing investment$36K
New leads
20.0/mo
Total leads
40.0/mo
Deals / month
6.0
Monthly revenue
$45K
Time to results With a 4-month sales cycle, expect meaningful revenue impact by month 5-6. Early wins start within 60-90 days.
Next step

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© Timberbrook Marketing. Results are estimates based on your inputs.
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