There are a lot of social media platforms to choose from when it comes to showcasing your business. LinkedIn is a great place to show your business to other business owners. It’s great for business-to-business marketing and even business-to-consumer marketing. Understanding how to utilize all the features to best market your business.
What Is LinkedIn?
LinkedIn is one of the largest networking platforms online. You can use it to find a job, share a job opportunity, connect with other people, and market your business. You can also use LinkedIn to organize offline events, join groups, write articles, post photos and videos, and more. By showing off events, writing blog posts, and posting about your business, you can show off what your business does.
How to Use LinkedIn?
The first step to starting your LinkedIn journey is to create a profile for your business. Then you can choose what type of business you are. Once you pick out which business type you are, you can start filling out the details. Some of the details you can include is how many employees you have, your logo, and even a tagline.
Secondly, you need to optimize your page. It’s important to fill out all the information to best show up on the LinkedIn algorithm. Some ways to help optimize are by adding keywords in your description, hashtags, using a branded cover image, then you can add a custom button. This button can be used to show people your website or have them register for a webinar.
Next, you need to start building your audience. No one will be able to find you if you don’t post any content. One of the first ways to start posting content is by sharing your page. You can also share your LinkedIn page on your website and social media. Employees can also add your business to their profile.
Creating a business profile is simple. If you run into any issues, LinkedIn has blog posts to help answer any questions. Once you create your profile, it’s time to figure out what content you want to post.
What Content to Post on LinkedIn
Once you create your LinkedIn profile, you need to figure out what content to post. Some of the content you can post are updates about your business, services, employees, articles, and news. Posting updates about your business like new hours or a new location can help customers be aware of upcoming changes. Whether you’re offering new services or explaining what services you offer, your audience can better understand what you offer. Another piece of content you can post is about your employees. If your employees are celebrating a work anniversary, a birthday, or even highlighting their hard work. You can also post articles that are relevant to your business. It can be published articles about your business or articles related to the industry you’re in. Related news articles are also a great way to discuss what’s happening in the industry.
LinkedIn Features
Now that you have your profile underway, you can start using some of the features LinkedIn has to offer. LinkedIn offers some of the best features from carousel posts to live polls. These features will allow you to grow your page.
Carousel is a post format that allows you to embed multiple images and videos in a single post. These photos/videos can be manually swiped back and forth by the viewer or automatically switched to the next. Carousel posts are much more interactive, eye-catching, and user-friendly than the standard LinkedIn posts. You can even use this feature to showcase your multi-page PDF files, presentations, or blog posts.
LinkedIn Product Pages can be created to spotlight your products and build a community around them. By featuring customers, gathering ratings/reviews, and sharing product images and videos, you can create a trusted marketplace for B2B products.
Another feature is LinkedIn Polls make a quick and engaging way to get feedback from your LinkedIn network. Selecting a pre-populated option is much more convenient than typing one on the participant’s end. For authors, poll results offer an easier way to accumulate and analyze responses. LinkedIn polls can be used in various ways. You could ask a fun question just to keep your audience engaged or ask a serious question to get meaningful insights.
You can also notify your employees when you make a post. This means you can keep them informed about updates, news, and upcoming events. You express inclusivity and make them feel special. In return, your employees may be the first to reciprocate by sharing your posts and engaging their community.
Play around with the features and figure out what will work best for you and your content. Utilizing these tools helps with growing your page and your brand. Make sure to include links to your LinkedIn profile on your social media. That way your audience on other platforms will know to follow you on LinkedIn.
LinkedIn Marketing Strategies
Using a marketing strategy will help you channel your content to fit a specific goal. If you want to make more sales, more phone calls, and even have a bigger clientele. Creating a LinkedIn marketing plan will you target your content to help achieve that goal.
First, you need to understand your target audience. Who is your current audience? What marketing goal are you trying to reach? Once you can establish your target audience, then you can start creating a marketing strategy. Your target audience will determine how you reach them and what strategies will work best.
Second, you can use LinkedIn ads. Use targeted advertising to reach a wider audience on LinkedIn. LinkedIn offers over 200 targeting characteristics to target members by name, location, industry, job title, and more. This will help you reach a more precise target audience.
Consistency is showing up regularly with relevant, helpful content that gives lots of value to the reader. One of the best ways to ensure consistency is to use a content calendar. You can schedule posts to repeat at intervals of five to six months because people forget quickly, and the same post will likely have as much engagement.
Conclusion
LinkedIn is a widely used platform for connecting with businesses and individuals. Businesses can use it to showcase their business, products, and employees. You can create content for your profile by including photos videos, news, articles, blog posts, and even highlighting employees. LinkedIn offers a ton of features to help grow your page. Using a marketing strategy for LinkedIn can help you achieve your marketing goals as a business. LinkedIn offers some of the best tools to help businesses grow and market. If you don’t know where to start when it comes to marketing your business or creating a strategy, Timberbrook Marketing can help. We offer a specialized marketing plan to fit your business needs.
