The Challenge
APR Roofing, a well-established Connecticut-based home improvement company, was entangled in an unprofitable marketing situation. They had spent over $10,000 on a single-page website and were paying an additional $3,000 per month on advertising, only to receive a measly 1-2 leads monthly. With money flowing out and minimal returns, APR desperately needed a way to stop the hemorrhage and transform their online presence.
The Objective
APR Roofing approached Timberbrook Marketing with a twofold objective. Firstly, they needed a user-friendly website that effectively reflected their expertise and services. Secondly, they wanted a reliable source of high-quality leads that could keep their employees engaged and drive sustainable business growth.
The Solution
Understanding the urgency, Timberbrook Marketing took swift action. The team kicked off the project by identifying APR’s target market, service area, and business timings. Subsequently, an SEO-friendly website was developed within 6 weeks, designed to educate and convert customers efficiently. This was coupled with a PPC campaign, strategically targeted towards prospects with high conversion potential. The campaign was geography and demographic-based, ensuring a laser-focused, cost-effective approach that could yield high-revenue conversions.
The Outcome
The results were instant and overwhelming. In the first month post-implementation, APR received 50 new leads, a number that further increased in the second month. This was an unprecedented improvement from the 1-2 leads they were receiving previously. The newly implemented strategies also ensured a steady flow of leads even during historically slow months.
Ongoing Relationship
APR Roofing continues to partner with Timberbrook Marketing, maintaining a monthly client relationship. The trust and partnership built over the course of this project have led to a durable and mutually beneficial relationship. As quoted by the client, “I have complete faith in Timberbrook Marketing. They got right to the point and gave me the information I required. I will always be appreciative of what they did.” This alliance continues to strengthen, promising more years of growth and success.
