The Challenge
TargetCare, a growing provider of workplace healthcare solutions, knew they needed to evolve their digital presence to match their expanding market footprint. With an ambitious growth strategy and an internal team ready to scale, they were looking for a partner to help bring clarity, structure, and execution to their marketing and sales systems.
Our Role
Timberbrook began working with TargetCare as a strategic marketing consultant—offering insight into best practices, messaging clarity, and performance tracking. Over time, our role expanded to include hands-on implementation across digital channels, with a particular focus on HubSpot optimization and lead generation. As their needs grew, so did our partnership.
The Work
Website Redesign: A full rebuild to align with TargetCare’s refreshed brand, improve user experience, and support inbound lead generation.
HubSpot Overhaul: Streamlined the entire HubSpot environment—including CRM setup, lifecycle stage automation, lead scoring, custom reporting, and email workflows—to ensure it supports both marketing and sales.
Digital Strategy & Execution: Developed and executed campaigns across email, SEO, and content marketing to support lead generation and brand awareness.
Content Creation: Produced blog articles, case studies, gated resources, and marketing collateral tailored to their employer audience.
Sales Enablement: Built custom HubSpot dashboards, integrated tools, and trained internal teams to better qualify leads and close deals faster.
Ongoing Optimization: We continue to work closely with TargetCare to improve campaign performance, build new digital tools, and adapt their marketing systems as the business evolves.
The Impact
Since partnering with Timberbrook, TargetCare has dramatically improved its digital marketing infrastructure, streamlined internal operations, and built a sustainable inbound lead engine. Our work has allowed their internal team to stay focused on strategy and business development while relying on us for high-quality execution and marketing system support.
“I was able to finally breathe with Timberbrook Marketing. Not only did they help take me out of being in the weeds, but their knowledge of marketing technology and trends helped us to pinpoint our focus and accelerate our growth.”
– Kate Livermore, Marketing Manager
Ongoing Relationship
Our collaboration with TargetCare continues to grow as we serve as both a strategic advisor and tactical partner. Whether it’s launching new campaigns or evolving their tech stack, we remain committed to helping them scale with confidence and clarity.
