B2B Compliance + Cybersecurity
Nexeris
Nexeris brought Timberbrook in as a Google Ads and SEO consultant. As priorities evolved, the engagement expanded into full marketing operations ownership including multi-channel advertising, ongoing SEO, website expansion, and email marketing. The focus is consistent demand capture, clearer conversion paths, and follow-through that keeps leads from leaking.
At a Glance
What they needed
Consistent demand capture and a cleaner system for turning interest into qualified conversations.
What we owned
Google Ads and SEO, then expanded into marketing operations, multi-channel ads, website execution, and email.
What we built
Search-driven landing page improvements, tracking and reporting hygiene, new site pages, and email follow-up.
What changed
Clearer conversion paths, stronger follow-up, and a more consistent growth system across channels.
The Situation
Nexeris sells in a high-trust, higher-consideration environment. Buyers need clarity, proof, and a straightforward next step, and they often do not convert on the first visit. The marketing system needed to capture intent, build confidence, and maintain follow-up without dropping leads.
Key realities
- Search campaigns needed better alignment between keywords, ads, and landing pages
- SEO required consistent expansion, not occasional updates
- Follow-up needed structure so leads did not stall or disappear
Goals
- Improve Google Ads performance with tighter intent alignment and cleaner conversion paths
- Expand SEO visibility for high-intent searches tied to services and buyer questions
- Build a repeatable process for website updates and new page expansion
- Improve follow-up with email marketing tied to lead intent
- Establish marketing operations rhythms so execution stays consistent
What We Owned
Foundation and measurement
- Conversion tracking cleanup and event alignment
- Reporting structure to support weekly and monthly decisions
- Offer and messaging clarity improvements tied to conversion
Acquisition
- Google Ads consulting and ongoing optimization
- SEO consulting and prioritization based on intent
- Landing page and ad alignment improvements
Multi-channel expansion
- Expansion into multi-channel advertising to support demand capture
- Channel coordination so messaging and offers stayed consistent across touchpoints
- Iteration based on what the data showed across the full funnel
Website expansion and conversion
- Website updates focused on proof, clarity, and conversion flow
- Expansion of pages to support SEO and buyer intent
- Landing page improvements tied to search intent and ad messaging
Email marketing and follow-up
- Email marketing support to improve lead follow-up and nurture
- Basic sequencing tied to primary offers and inquiries
- Improvements aimed at reducing lead leakage and increasing next-step completion
Marketing operations
- Ongoing operational support across platforms and workflows
- Priority planning and execution cadence to keep momentum
- Issue resolution and handoff hygiene so marketing stays clean
What We Built (Deliverables)
- Google Ads campaign improvements tied to search intent and conversion paths
- SEO roadmap execution and website expansion to support priority topics
- New or expanded web pages designed to match buyer questions and intent
- Email follow-up and nurture improvements to support lead handling
- Tracking and reporting improvements to guide ongoing optimization
How We Worked
- Started as a consultant engagement focused on Google Ads and SEO
- Expanded into ownership as the needs and opportunity became clearer
- Ongoing cadence that balances execution, optimization, and site improvements
- Clear priorities, fast approvals, and consistent progress without complexity
Outcomes (So Far)
- Improved alignment between search intent, landing pages, and conversion actions
- More consistent website expansion that supports long-term SEO growth
- Stronger follow-up structure via email to keep leads engaged
- Better operational consistency across channels as the system expanded
Next focus areas
- Expand high-intent pages by service line and search intent
- Continue multi-channel testing tied to lead quality
- Refine follow-up based on what converts best
Want a marketing system that can expand as you grow?
If you want consistent execution across ads, SEO, website, and follow-up, apply here. We’ll confirm fit and outline the best next step.