Industrial Software + B2B
Control Station
Control Station needed consistent marketing execution built for a technical buying process and long evaluation cycles. Timberbrook partnered as an extension of the team, running multi-channel advertising across Google and LinkedIn, leading website redesign and ongoing optimization, supporting SEO, and owning marketing operations and strategy. We also support initiatives like webinars and social content so campaigns stay coordinated across channels.
At a Glance
What they needed
A coordinated marketing system that supports technical buyers, long-cycle consideration, and consistent pipeline generation.
What we owned
Google + LinkedIn ads, website redesign and optimization, SEO support, and day-to-day marketing operations and strategy.
What we built
A modernized website foundation, conversion-focused page improvements, multi-channel campaign support, and a steady execution cadence.
What changed
More consistent execution across channels, clearer conversion paths for technical audiences, and stronger alignment between campaigns and content.
The Situation
Industrial software buyers require clarity, proof, and a low-friction next step. Control Station needed marketing that stayed consistent while priorities evolved: a modern website foundation, coordinated multi-channel campaigns, and ongoing execution across initiatives like webinars, social content, and lead-generation programs.
Key realities
- The website had to support technical evaluation, not just brand presence
- SEO required intentional alignment with the questions buyers actually search
- Consistency mattered more than occasional big pushes
Goals
- Modernize and improve the website to better support technical buyers
- Align SEO and content direction to buyer intent and evaluation needs
- Strengthen conversion paths across key pages
- Maintain consistent execution, updates, and reporting over time
- Reduce internal marketing bottlenecks by owning day-to-day improvements
What We Owned
Foundation and measurement
- Website redesign planning and site structure improvements
- Tracking and reporting visibility to guide prioritization
- Ongoing performance reviews tied to execution, not busywork
Acquisition (multi-channel)
- Google Ads management and optimization
- LinkedIn Ads management and optimization
- Campaign coordination across channels to keep offers consistent
- Landing page alignment to improve intent match and lead quality
Website redesign and optimization
- Website redesign and modernization work
- Conversion improvements across key pages and flows
- Ongoing updates to keep the site aligned with evolving priorities
SEO support
- SEO support and prioritization tied to buyer intent
- On-page improvements across high-intent pages
- Content direction support to capture search demand and buyer questions
Operations and program support
- Marketing operations ownership to keep execution moving
- Support for webinars, social media, and campaign coordination
- Content publishing and updates as needed to maintain consistency
Strategy
- Strategic direction tied to pipeline goals and channel behavior
- Prioritization that balances quick wins with compounding improvements
- Guidance that keeps campaigns, website, SEO, and content aligned
What We Built (Deliverables)
- Website redesign and ongoing optimization improvements
- Multi-channel ad campaigns across Google and LinkedIn
- Landing page and conversion path improvements for key initiatives
- SEO-driven updates and content alignment support
- Operational workflows that support ongoing programs (webinars, social, content)
How We Worked
- A steady execution cadence with clear priorities and fast iteration
- Multi-channel coordination so ads, pages, and initiatives stayed aligned
- Support for ongoing programs like webinars and social without adding chaos
- Regular reviews to decide what to build next and what to optimize
Outcomes (So Far)
- More consistent multi-channel execution without internal bottlenecks
- Stronger alignment between ads, landing pages, and buyer intent
- Clearer conversion paths for technical audiences and long-cycle decisions
- Improved operational consistency across campaigns, webinars, and content initiatives
- A modernized website foundation that supports ongoing growth work
Next focus areas
- Expand high-intent pages by solution area and buying stage
- Continue multi-channel optimization tied to lead quality
- Build webinar and content programs into repeatable quarterly cycles
Want a coordinated B2B system across ads, website, SEO, and programs?
If you want an extension of your team who can own multi-channel execution and keep initiatives like webinars and content moving, apply here. We’ll confirm fit and outline the right next step.