The Challenge
Control Station, a burgeoning manufacturing automation software company, was ready for growth but faced the typical small business conundrum – a clear vision but limited resources and expertise for its implementation. The biggest hurdle was their dated website that no longer reflected their brand’s innovation and scope.
The Goal
The primary aim was a comprehensive website redesign that accurately represented Control Station’s new brand identity and messaging. Post-launch, the company sought a reliable partner to handle their social media, email, and digital marketing efforts.
Our Approach
We dove into a 12-week intense website redesign project, providing an iterative process that allowed for consistent feedback and collaboration. We simplified the complex process for Control Station, allowing them to focus on their business while we delivered a platform that echoed their brand’s renewed strength and uniqueness.
The Strategy
With the website as a strong foundation, we shifted gears towards lead generation and nurturing via Google Ads and email marketing. This funnel approach allowed us to attract, nurture, and convert potential leads effectively. Google Ads and email were chosen for their cost-effectiveness and measurability.
The Result
Control Station experienced more than 100% revenue growth post-website launch. The combination of a fresh digital presence and strategic marketing campaigns resulted in dozens of highly-qualified leads every month, funneled directly to their sales team.
Ongoing Partnership
The success of our initial partnership has led to ongoing work with Control Station. Even as they onboarded an in-house marketing professional, our focus on digital execution enabled us to continue our relationship and increase the efficiency of their marketing team.
